Wild Hawg

Wild HAWG is an entrepreneurial food brand developed by a student at UNC’s Kenan-Flagler Business School. I transformed the initial concept into a cohesive visual identity, creating an original logo, color palette, and typographic hierarchy that captured the brand’s bold personality. I compiled the system into a practical brand guide and developed packaging and promotional mockups to demonstrate how the identity could come to life in the marketplace.

Role: Brand Designer

Deliverables: Logo System, Color Palette, Typography, Brand Guide, Packaging Mockups